MSP coaching from someone still in the seat.
I'm Daniel Herrera. I started my MSP in 2015 with no clients and no employees. Today it's a multi-million dollar operation, and I still run it. Everything I teach comes from what's working in my business right now, not what worked a decade ago.
For MSP owners doing $0 to $1M in annual revenue.
REIGN Mastermind is coming soon!
The next room for operators past $1M. Join the interest list and you'll be first to know when the doors open.
MILLION
Not selling 2014 strategy from a beach.
Most MSP coaching has the same problem.
The people teaching it stopped operating years ago. They exited, they scaled a coaching brand, and the advice froze in the year they left. Pricing has changed. Security has changed. The labor market has changed. Their playbook hasn't.
And almost all of it is built for MSPs already past $1M. If you're at $200K or $600K, you get told to come back when you're bigger. The stage where you need the most help is the stage nobody serves.
I built Your MSP Coach to fix both. Current strategy from a current operator, built specifically for the $0 to $1M climb.
If you're under $1M, this was built for you.
Two ways to work with me.
MSP Zero to Million
Live weekly training, monthly advanced sessions, the full vault of my real documents, and the BDR sales process curriculum. A private room of operators doing $0 to $1M. No vendors, no tire-kickers. One flat monthly price, no contract, and if you do the work and don't land a new client in 90 days I refund every dollar.
REIGN
When you cross $1M, there's a next room. REIGN is the graduation. Join the interest list and you'll be first to know when the doors open.
Sound familiar?
You started your MSP because you knew you were better than the guy your last employer used. Maybe you were. Maybe you still are.
But somewhere between "first paying client" and now, the math stopped making sense. You're working 60 hours a week and your bank account doesn't reflect it. You're losing deals to guys you know are technically worse than you. You're undercharging clients you should fire. You're hiring techs you can't afford to keep busy.
The path from $0 to $1M isn't a knowledge problem. It's an execution problem. Wrong priorities, wrong sequence, no one to ask when you hit the wall.
Is this room for you?
This is for you if
- You own an MSP doing $0 to $1M in annual revenue
- You're sick of guessing on pricing, contracts, and hires
- You want a real playbook from someone currently running an MSP
- You're willing to do the work, not just consume content
This is not for you if
- You haven't started your MSP yet (build the thing first)
- You're already over $1M ARR (that's REIGN, coming soon)
- You want a magic pill, not a playbook
- You think "community" means "place to lurk"
What membership includes
One price. Everything below. No upsell tiers.
Live weekly training
Every week, 90 minutes. One topic taught hard, one member's real situation diagnosed live, open Q&A. The training doubles as the course. By the end of the cycle you've lived the full Zero to Million Blueprint.
Monthly advanced sessions
Objection handling, raising prices, first hires, the AI stack for MSPs. One advanced live session every month for members past the basics. No upsell, no elite tier. It's all included.
The vault: my actual documents
The pricing engine that matches what my MSP charges today and the first-90-days outbound sequence, waiting the day you join. Then the vault fills in as we train: my real 36-month agreement, the proposal deck, the discovery call framework. Not theory. The files.
The BDR sales process curriculum
The complete outbound sales function, built live across multiple weeks. Role design, comp, scripts, sequences, hiring, and daily standards. Almost no MSP coach teaches how to build a BDR seat that runs without the owner. This does.
The private operator community
Other MSP owners doing exactly what you're doing. Wins, help, behind-the-curtain looks at how a real MSP runs week to week. No tire-kickers, no tech bros, no vendors prospecting. Operators only.
The cycle ends with a build, not a lecture
Module 8 is a live build session. Learn the system for eight weeks, then build your sales engine alongside other operators to close it out. Every session is recorded so you never miss it.
One price. No contract.
Do the work for 90 days: show up to the trainings, run the pricing engine, send the outbound. If you don't land a new client, every dollar back. The work is defined, the guarantee is real.
Who's teaching this.
I started my MSP in 2015 with no clients, no employees, and no playbook. I underpriced, I signed bad-fit clients, I hired too late, and I figured out the fixes the expensive way.
Today the business is a multi-million dollar operation with a full leadership team, and I'm still in the seat every week: pricing decisions, contract renewals, hires, escalations. That's the point. Everything in my programs is pulled from what we're running right now.
I built Your MSP Coach because the owners who needed real help, the ones under $1M, were getting recycled theory from people who left the seat years ago. You deserve better than that.
Questions you might be asking.
What exactly do I have to do to qualify for the guarantee?
Three things, all defined: attend the trainings (live or replay), run the pricing engine on your book, and send the outbound sequence. Do those for 90 days without landing a new client, and every dollar comes back. No fine print beyond that.
I can't make Thursdays live. Does this still work?
Yes. Every session posts within 24 hours, organized by topic. Live is better because of the hot seat, but the replays deliver the training and the guarantee counts them.
Who should not join?
If you haven't started your MSP yet, build the thing first. If you're past $1M, REIGN is your room. If you want a magic pill, this will disappoint you on day one.
Why is this so much cheaper than typical MSP coaching?
Different machine. High-ticket coaching pays for salespeople to close you. This is me teaching live at volume with no sales calls and no upsell ladder. Simple machine, low price.
Is there a contract?
No. Month to month, cancel any time. I ask for 90 days of real effort because that's how long the playbook takes to compound.
Done guessing? Good.
Join the room where MSP owners under $1M execute their way to seven figures.
Join MSP Zero to Million