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The Friday Debrief

Every Thursday night I teach MSP owners live: pricing, contracts, sales, hiring. Every Friday I send the debrief. One insight, one real number, one move to make this week. Under 300 words, from an operator still running a multi-million dollar MSP today.

  • One insight from last night's live training, compressed to a paragraph
  • One real number: from my MSP or an anonymized member's, because claims without numbers are just opinions
  • One move: something you can do before Monday

Subject: they didn't buy the cheaper quote

Last night we tore apart a member's lost deal. He was $14/user cheaper and still lost. The winner presented in person with three options. He emailed one PDF with one price. The number: his close rate on emailed proposals is 1 for his last 6. Presented live, industry-wide, that flips. The move: your next proposal gets presented, not sent. Book the meeting before you build the document.

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