For MSP owners under $1M

Land your next client in 90 days, or every dollar back.

Live weekly training from an operator still running a multi-million dollar MSP today. 90 minutes a week. Do the work, and if you don't land a client in 90 days, I refund everything.

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Cancel any time · No contract · No sales call

Daniel Herrera teaching a live training session
Daniel Herrera. Started his MSP in 2015 with no clients. Runs a multi-million dollar MSP today. Still in the seat.
Since 2015
Operating, not exited
Multi-million
The MSP he runs today
90 days
Land a client or full refund
One price
Everything. No upsell.

Not ready? Take the free 5-minute scorecard.

How it works

Join tonight. Fix your pricing this week. Train live Thursday.

1

Join and open the vault

The pricing engine my MSP quotes with today and the first 90 days outbound sequence are waiting the moment you're in. No drip, no waiting.

2

Run your numbers tonight

Plug your clients into the pricing engine. You'll likely find out within 10 minutes whether you're undercharging, and by how much a year.

3

Show up Thursday at 6:30

90 minutes live. One topic taught hard, one member's real situation diagnosed, open Q&A. Can't make it live? Every session is posted within 24 hours.

Live Thursday training session — Daniel Herrera teaching with members on screen
Live every Thursday at 6:30pm ET. One topic taught hard, one member's real situation on the hot seat, open Q&A. Replays posted within 24 hours.
MSP pricing engine showing client entry fields and a $10,780 monthly floor quote
The pricing engine. Plug in your clients' numbers. Get your floor, target, and ceiling — in about 10 minutes. Available the day you join.
Skool vault showing Resources and Templates, Pricing, Sales, and Operations modules
The vault. Every calculator, script, contract, and checklist from Daniel's MSP. Organized by the week you cover it live. No drip, no waiting.

It is already working for members.

"I picked a niche, non-profits, and closed two clients in my first stretch. One 5 seat and one 50 seat."
Rudy, MSP Zero to Million member
What's in the membership

Everything is included. There is no upsell behind the price.

01

Live training every Thursday at 6:30pm ET

Eight modules taught live in a full cycle each quarter. The training doubles as the course.

02

The pricing engine my MSP quotes with today

Your floor, target, and ceiling from your real numbers, the day you join.

03

The vault: my actual documents

The 36-month agreement, proposal deck, discovery call framework, and outbound sequence, each dropping the week we cover it live.

04

The complete BDR sales curriculum

Role design, comp, scripts, hiring, daily standards. The outbound seat that runs without the owner.

05

Monthly advanced sessions, included

Objection handling, raising prices, first hires, the AI stack for MSPs. Included in your membership, not behind it.

06

The private operator community

A room full of owners doing exactly what you are doing, sharing what is working this week. Owners only. No tire-kickers, no vendors prospecting.

07

A live in-person capstone every cycle

The training ends in a room, not a Zoom. Two days building your sales engine in person. Recorded if you can't travel.

How this compares to typical MSP coaching

Typical MSP coaching
MSP Zero to Million
Who's teaching
Coaches who exited years ago
An operator running a multi-million dollar MSP today
Price
Often four figures a month, annual contracts
One monthly price, cancel any time
Upsells
Tiers, masterminds, and events sold on top
Everything in one price, including advanced sessions and the capstone
The documents
Generic templates
The actual agreement, deck, and sequences my MSP runs on
Guarantee
Rare, and usually vague
Do the defined work, land a client in 90 days, or every dollar back
How you buy
Sales call and a closer
No sales call. Read the page, decide, join
Free, before you decide

On the fence? See your pricing gap first.

Not ready to join yet? Answer three questions about one client and see roughly what your pricing is costing you per year. No card, no call.

The pricing mini-check

Three questions, instant result, no card, no call.

Free. No card, no call. We'll email you the result and the pricing breakdown behind it.

Pricing

One price. Everything in it.

90DAYGUARANTEE
The 90-day "I'll eat the risk" guarantee. Do the work: show up to the trainings, run the pricing engine, send the outbound. If you don't land a new client in 90 days, I refund every dollar. The work is defined. The guarantee is real.
See the price and join
90-day guarantee
Cancel any time
No contract, no sales call
Who's teaching

I made the mistakes so the sequence exists.

I started my MSP in 2015 with nothing. I undercharged my first 20 clients by an average of 23% and didn't find out for years. I signed month-to-month contracts that let clients walk over one bad ticket. I hired my first tech six months too late and my first salesperson 18 months too early.

Today my MSP is a multi-million dollar operation with a leadership team, and I'm still in the seat. If I had to start over tomorrow, I'd skip 18 months of grinding by following an actual sequence. That sequence is what this community is.

FAQ

The questions that decide it

What exactly do I have to do to qualify for the guarantee?

Three things, all defined: attend the trainings (live or replay), run the pricing engine on your book, and send the outbound sequence. Do those for 90 days without landing a new client, and every dollar comes back. No fine print beyond that.

I can't make Thursdays live. Does this still work?

Yes. Every session posts within 24 hours, organized by topic. Live is better because of the hot seat, but the replays deliver the training and the guarantee counts them.

Who should not join?

If you haven't started your MSP yet, build the thing first. If you're past $1M, REIGN is your room. If you want a magic pill, this will disappoint you on day one.

Why is this so much cheaper than typical MSP coaching?

Different machine. High-ticket coaching pays for salespeople to close you. This is me teaching live at volume with no sales calls and no upsell ladder. Simple machine, low price.

Is there a contract?

No. Month to month, cancel any time. I ask for 90 days of real effort because that's how long the playbook takes to compound.

Last word

The risk is mine. The work is yours.

90 days. Show up, run the numbers, send the outbound. Land a client or get every dollar back. That's the whole deal.

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